Do you dream of creating an online course you can sell - and at the same time build a sustainable business model around your knowledge? Then you're not alone. More and more professionals, trainers, influencers, lecturers and companies are investing in digital courses as a source of income. Many of them make good money from their knowledge.
At Norsk Interaktiv, we meet people like you every day - knowledgeable, engaged and ready to share what they know with the world. In this article, we share our best advice and experiences from years of working with course creators who have successfully turned ideas into revenue-generating courses.
You don't have to start empty-handed - we have everything you need to get started:
- Creator - the user-friendly tool that makes it easy to develop course content
- Mentor kit LMS - your professional learning portal
- Automated online store - complete with Vipps, e-invoice and everything you need to take payments
Here you'll find specific tips on how to develop a marketable online course - and not least: how we can help you all the way from idea to launch.
Now it's your turn. Let us help you realise your course - and your dream.
1. Start with a clear value proposition
Before you start creating content, you should ask yourself the question: What does my course solve for participants? Why will they spend money to buy my course?
A good online course sells because it offers tangible value - whether it's new skills, cost savings, increased confidence or personal development.
Also think carefully about your target group. Are you targeting private individuals, company employees or a specific industry? The more focussed your message is, the easier it is to get it right.
2. Create a clear and engaging learning path
An online course should have a clear structure with short modules, specific objectives and varied learning methods. Video lessons, assignments, reflection questions and interactive elements provide better learning - and more satisfied participants.
With Creator from Norsk Interaktiv, you can easily build your course with modules, videos, quizzes and practical exercises - without the need for technical knowledge. Everything is designed to allow you to focus on the most important thing: sharing your knowledge and creating value for your participants.
Get full access to all of Creator - completely free for one month. This is not a demo version, but the full version of the tool, so you can really get started. Of course, everything you create during the trial period is yours to take with you when you choose to continue. Test, build and experience how easy it is to create your own online course - with no obligations.
3. Think sales and visibility from day one
A good product doesn't sell itself. When developing a course for sale, you should also plan how to market it. Start early by creating a landing page that clearly communicates the value of the course, and consider offering free trial modules or discounts at launch. Perhaps you should create a short version of the course that's free and makes participants want to learn more?
Many influencers organise free webinars where they share some of their knowledge and recruit participants for their courses. We also have great solutions for organising webinars, with registration forms and all.
Norsk Interaktiv's sales portal makes it easy to present and sell your course with the most professional solutions for payment, registration and follow-up. We work closely with one of Norway's largest and most secure suppliers of enrolment solutions, Checkin.no.
Online course from Aninova's online store (which develops courses in Creator and sells them through Norsk Interaktiv's online store)
4. Automate where you can - and be available where it counts
A digital course should be able to run on its own - but that doesn't mean you have to be invisible.
Many course participants appreciate the opportunity for counselling, whether via chat, email or online sessions (webinars or Teams counselling). Many appreciate a hybrid learning model where you study the subject matter on your own, with the opportunity to meet you as an expert or fellow students.
5. Test, adjust and build on
No course is perfect from the start. Use feedback actively - and be open to improving the content over time. It makes for both better learning experiences and stronger results.
Med Creator you can easily update modules, add new content and monitor how participants use your course.
We help you all the way from idea to sale
At Norsk Interaktiv, we have extensive experience in developing online courses for both small and large organisations. Whether you are a professional who wants to sell courses yourself, or a company that wants to develop its own training courses, we can assist with both tools and expertise.
With our business model, you get started with no investment other than one Creator licence (SEK 1,200 + VAT per month). Once you start selling courses, we take a small cut of your course sales as payment for the learning portal and payment services. It's important to us that you succeed in selling a lot of courses, which gives us good incentives to help you do so.
Get in touch for a no-obligation chat
Want to get started with an online course you can sell? Get in touchand we'll help you turn your idea into reality.
Want to get started right away: Go to the Creator portal and create your free Creator user today: mycreator.io
Read more about thisand feel free to visit some of the example stores from our few of our customers here:
- Devinco online store - courses for the construction industry
- AInovate - course on Artificial Intelligence
- New perspective - motivational courses etc.
- Norges Bondelag - course catalogue for online courses
- Eurofins - large food safety course catalogue
In the end
You've got the knowledge - now it's time to capitalise on it!
Get in touch with us today and we'll help you.
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